Calling

All of the aspirations a human can have are, in turn, this or that form of pleasure, power or knowledge. The unbound, unconditioned nature of human consciousness, in its most pure form, freed from all the impressions and conditioning is the house of these three attributes in their limitless nature.
That pleasure is not an outcome of  some happening but the inherent nature.
That power is not power over others but the source of energy itself manifesting in the form of life.
That knowledge is not the information about anything but the recognition of the true Self.
The call is from the real self. It reaches the person through his own ideas about the reality which he collects as per his conditioning and this call gets twisted and gives rise to personal ambitions, desires, conquests and so on...